Raaya by Atmosphere

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Overview

RAAYA by Atmosphere is one of the newest additions to the hospitality management company, Atmosphere Core. This 5 star all inclusive resort nestled in Raa atoll, represents the 9th property managed by Atmosphere in Maldives. We were tasked to create a unique brand strategy for RAAYA, linking the brand story “The story of Seb” (a castaway adventurer that survived on the shores of the island some 70 years ago) through compelling content of one of the largest island resorts.

Client

Atmosphere Core

Industry

Travel & Tourism

Service

Communication & Engagement

Photography

Video Production

Brand Strategy

The Challenge

To stand out and be remembered among 170++ resorts in Maldives, we recognized that it will be the main challenge with RAAYA. We leveraged social media platforms of RAAYA to disseminate audience-centric communications effectively. In addition to that, we incorporated the origin story of RAAYA "The story of Seb” through compelling content that showcased the resort's unique features and amenities.

The Solution

Our strategy goes beyond using visual appeal — we leverage content that taps into emotions, content that shows life in Raaya, fostering a more meaningful brand relationship. We brought the story of Seb to life, centered around his journey of revitalization on the island. Utilizing Artificial Intelligence we reimagined Seb's castaway adventure, whose story is deeply linked to the resort's foundational narrative.

The Result

The Result

The Result

We have created an immersive experience where the audience get teased with snippets of Seb's journey through social media. And as they take the seaplane to RAAYA, the Seb's journal and finally upon arrival at the resort, guests are invited for a transformative experience. We used this layered storytelling technique to build curiosity and anticipation , culminating in a richly engaging experience that forges a deeper connection between the audience and the resort's origins. Working on a project like this is always exciting for us because of the brand’s unique personality with its origin story that provides us so many creative opportunities. By meticulously orchestrating this multifaceted approach, we were able to create a captivating journey which is beyond the typical resort stay, inviting them to actively engage in the tale surrounding Seb’s and RAAYA’s revitalizing spirit.

We have created an immersive experience where the audience get teased with snippets of Seb's journey through social media. And as they take the seaplane to RAAYA, the Seb's journal and finally upon arrival at the resort, guests are invited for a transformative experience. We used this layered storytelling technique to build curiosity and anticipation , culminating in a richly engaging experience that forges a deeper connection between the audience and the resort's origins. Working on a project like this is always exciting for us because of the brand’s unique personality with its origin story that provides us so many creative opportunities. By meticulously orchestrating this multifaceted approach, we were able to create a captivating journey which is beyond the typical resort stay, inviting them to actively engage in the tale surrounding Seb’s and RAAYA’s revitalizing spirit.

We have created an immersive experience where the audience get teased with snippets of Seb's journey through social media. And as they take the seaplane to RAAYA, the Seb's journal and finally upon arrival at the resort, guests are invited for a transformative experience. We used this layered storytelling technique to build curiosity and anticipation , culminating in a richly engaging experience that forges a deeper connection between the audience and the resort's origins. Working on a project like this is always exciting for us because of the brand’s unique personality with its origin story that provides us so many creative opportunities. By meticulously orchestrating this multifaceted approach, we were able to create a captivating journey which is beyond the typical resort stay, inviting them to actively engage in the tale surrounding Seb’s and RAAYA’s revitalizing spirit.

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