Raaya by Atmosphere

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Overview

RAAYA by Atmosphere is the newest addition of the international hospitality company, Atmosphere core. This 5 star all inclusive resort nestled in Raa atoll, represents the company’s third property in Maldives. We were tasked to create a unique online presence of RAAYA, connecting the origin story “The story of Seb” through compelling content that showcased the resort's Maldives natural beauty while the world class amenities ensure unparalleled guest experience.

Client

Atmosphere Core

Industry

Travel & Tourism

Service

Communication & Engagement

Photography

Video Production

Brand Strategy

The Challenge

To stand out and be remembered among 170++ resorts in Maldives, we recognized that it will be the main challenge with RAAYA. We leveraged social media platforms of RAAYA to disseminate audience-centric communications effectively. In addition to that, we incorporated the origin story of RAAYA "The story of Seb” through compelling content that showcased the resort's unique features and amenities.

The Solution

Our strategy goes beyond using visual appeal — we leverage content that taps into the customer's emotions, fostering a more meaningful brand relationship. We brought the story of Seb to life, centered around his journey of revitalization on the island. Utilizing AI tools and feeding visual data of RAAYA, we crafted the journey of Seb, whose story is deeply linked to the resort's foundational narrative. However, we deliberately chose to obscure the full face of the character, maintaining an element of mystery.

The Result

The Result

The Result

We have created an immersive experience where the audience get teased with snippets of Seb's journey through social media. And as they get on the plane to come to RAAYA, they get access to the journal and finally upon arrival at the resort, guests are invited for a transformative experience. We used this layered storytelling technique to build curiosity and anticipation , culminating in a richly engaging experience that forges a deeper connection between the audience and the resort's origins. Working on a project like this is always exciting for us because of the brand’s unique personality with its origin story that provides us so many creative opportunities. By meticulously orchestrating this multifaceted approach, we were able to create a captivating journey which is beyond the typical resort stay, inviting them to actively engage in the tale surrounding Seb’s and RAAYA’s revitalizing spirit.

We have created an immersive experience where the audience get teased with snippets of Seb's journey through social media. And as they get on the plane to come to RAAYA, they get access to the journal and finally upon arrival at the resort, guests are invited for a transformative experience. We used this layered storytelling technique to build curiosity and anticipation , culminating in a richly engaging experience that forges a deeper connection between the audience and the resort's origins. Working on a project like this is always exciting for us because of the brand’s unique personality with its origin story that provides us so many creative opportunities. By meticulously orchestrating this multifaceted approach, we were able to create a captivating journey which is beyond the typical resort stay, inviting them to actively engage in the tale surrounding Seb’s and RAAYA’s revitalizing spirit.

We have created an immersive experience where the audience get teased with snippets of Seb's journey through social media. And as they get on the plane to come to RAAYA, they get access to the journal and finally upon arrival at the resort, guests are invited for a transformative experience. We used this layered storytelling technique to build curiosity and anticipation , culminating in a richly engaging experience that forges a deeper connection between the audience and the resort's origins. Working on a project like this is always exciting for us because of the brand’s unique personality with its origin story that provides us so many creative opportunities. By meticulously orchestrating this multifaceted approach, we were able to create a captivating journey which is beyond the typical resort stay, inviting them to actively engage in the tale surrounding Seb’s and RAAYA’s revitalizing spirit.

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