Ooredoo Calendar 2023

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Overview

For the fourth consecutive year, we designed Ooredoo Maldives' annual calendar, with the 2023 theme "Grow With Ooredoo." This calendar features 12 locally growable flowers, each meticulously 3D modeled and animated to come to life through Augmented Reality on Snapchat. Our team developed the concept which included integration seed-infused paper for each flower, allowing users to plant and grow them. To complement this, we created a detailed growing guide with expert assistance. This innovative calendar not only serves as a functional and aesthetic timekeeper but also engages users interactively, promoting sustainable practices and showcasing Ooredoo Maldives' commitment to community growth.

Client

Ooredoo Maldives

Industry

Telecommunications

Service

Experience Design

Augement Reality

3D Modelling & Rendering

The Challenge

Creating a concept for Ooredoo Calendar 2023 that aligns with the theme of the year “Growing with Oooredoo”. Our challenge was to not only make it visually appealing but also engage users beyond its primary function.

The Solution

We developed an innovative calendar that integrates cutting edge technology with eco-friendly design based on the concept, Flora of Maldives. Each month consists of a hyper realistic 3D flower composition of a mesmerizing flower found in Maldives, printed on seed infused paper. Incorporating the seed through infusion was optimal to preserve the design’s integrity while maintaining its condition. The calendar pages are embedded with QR codes where the AR features bring the floral compositions to life, creating an immersive visual ecosystem. As an enhancement to the calendar, we provided flower pots and a cultivation guide for each seed, ensuring successful germination and growth. The insertable guide cards included within the booklet serve as a label for the plants.

The Result

The Result

The Result

The Ooredoo team were thrilled with the multifaceted approach for the calendar design - described as “an evolving piece of art that transforms over time.” Visual artistry, digital innovation, and practicality bridge the gap between art and nature, encouraging engagement with nature and a year-round journey through the world of flowers.

The Ooredoo team were thrilled with the multifaceted approach for the calendar design - described as “an evolving piece of art that transforms over time.” Visual artistry, digital innovation, and practicality bridge the gap between art and nature, encouraging engagement with nature and a year-round journey through the world of flowers.

The Ooredoo team were thrilled with the multifaceted approach for the calendar design - described as “an evolving piece of art that transforms over time.” Visual artistry, digital innovation, and practicality bridge the gap between art and nature, encouraging engagement with nature and a year-round journey through the world of flowers.

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